PAYFORT Introduces Card-On-Delivery Service in the Region

by PaymentsJournal 0

PAYFORT to allowmerchants to accept mobile point of sale (MPOS) card payments for goods andservices; SOUQ.com to offer card-on-delivery service in UAE

Dubai, UAE – 8 May 2017 – PAYFORT, the leading online paymentservice provider in the Arab world, today announced a new card-on-deliveryservice to allow merchants to offer card-on-delivery payments for theirpurchases. The new card-on-delivery service will first be piloted withSOUQ.com, the largest online retail and marketplace platform in the MiddleEast, in the United Arab Emirates before being rolled out to other countriesacross the region. PayFort will make the card-on-delivery service available toother merchants across the region at a later date.

Weare pleased to be able to continue innovating and delivering new services tothe Arab world, allowing merchants across the region to make more and morepayment options available to their customers,” said Omar Soudodi, Managing Director of PAYFORT. Pilotingour latest new service via SOUQ.com, wereproud to provide online shoppers with the facility to pay on delivery using acredit or debit card.

“Were excited about the introduction of thenew card-on-delivery payment service and I know that our customers will betoo,” said SOUQ.com CEO and Co-Founder Ronaldo Mouchawar.”Card-on-delivery means that payment-on-delivery customers will now have achoice of paying by cash or by card. Our delivery agents will be able toprocess all major credit and debit cards using a mobile card machine.

Accordingto State of Payments 2016, about 50 percent of consumers in the Arab worldprefer to pay in cash and cash-on-delivery (COD) customers remain a significantsegment of the Middle Eastsecommerce market. However, the percentage of card purchases is growing and manyexperienced online shoppers now prefer to use credit cards. PayFort andSOUQ.com believe that the new card-on-delivery service is another initiativethat will help build trust in ecommerce and card payments amongst todays COD customers.

Thevolume of online payments made in the Arab world could reach more than US$69billion of transactions per annum by the year 2020. According to State ofPayments, the region is seeing increased growth in consumer acceptance to payonline. Saudi Arabia and the UAE lead the region in online payments.

PayForthas made online payments safe and secure for buyers and sellers across the Arabworld, delivering a complete suite of payment solutions that are tailored toArab online buying habits and trends.

PayFortis the payment platform for the leading e-commerce websites across the Arabworld beIN SPORTS, Souq.com,Landmark, Jumbo Electronics, talabat.com,flynas, Air Arabia, Flyin, Musafir, Bayt, DrBridge, goejazaKidZania live,GTA Travel, Ousta, HedeyaStore, GeziraTravel, Triptanza, NOOR ADSL, SmartMart, Ariika and Eventtus.