One in four consumers could not name a leading brand in any of the following categories?

overall favorite, online/mobile favorite, or in-store rankings
The Customer Merchant Experience, by Karen Augustine, Manager, Primary Data Services at Mercator Advisory Group

This is huge – a quarter of consumers can’t name a favorite brand, indicating that a substantial degree of consumer shopping is not store centric; another hyposthesis is that because no single brand could dominate all three categories, consumers were hesitant to name a single leader for any; and a third hypothesis is that Target & Walmart – the two leading retailers named – have brainwashed the masses into learning their store layouts and ecommerce interfaces by heart.

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