Nordstrom Partners With CashStar

by Raymond Pucci 0

Corporate customers can now shop more conveniently at Nordstrom’s. The fashion retailer is expanding its gift card program with B2B gift cards according to the following article.

CashStar, the industry-leading provider of prepaid commerce solutions, has partnered with Nordstrom to launch an enhanced ecommerce platform for the fashion specialty retailer to sell plastic and digital business-to-business (B2B) gift cards.

The CashStar Business platform enables Nordstrom to create Gift Cards for Business, a new program specifically for gift card business partners. This new program will allow Nordstrom to accelerate its growth in the B2B gift card space and widen its ability to sell to additional B2B partners.

“Launching our Gift Cards for Business program gives Nordstrom a great opportunity to connect with and better serve business-to-business customers,” said Sean Burrow, director, Gift Card at Nordstrom. “CashStar’s platform will help us to provide expanded ordering options, faster fulfillment and improved account management.”

CashStar Business, the most powerful B2B gift card sales platform, enables a more streamlined and self-managed process for businesses that order through the Nordstrom Gift Cards for Business program.

Nordstrom first adopted the CashStar Consumer application to support a new consumer experience for its digital gift card program in the 2015 holiday season. The application provided an elevated and personalized eGifting experience for buyers and their recipients. Nordstrom also expanded its use of CashStar Consumer by upgrading their plastic gift card experience.

The adoption of CashStar’s consumer experience has enabled the retailer to offer rich, engaging and personalized experiences to buyers and recipients.

All brick and mortar stores are suffering from E-commerce competition as well as a lack of differentiation, especially in the traditional mall settings. Most national department and apparel stores did not pivot fast enough to online shopping, and even those that did find their websites are not that customer friendly. Consumers want a seamless omnichannel experience whether in person, at desktop, or on mobile. Nordstrom’s recognizes a new sales channel opportunity to take advantage of the growing corporate gifting and incentive market by offering their own in-house version. Will this turn around their lackluster sales? No, but it gives them full coverage in the prepaid gift card market for both consumers and business clients.

Overview by Raymond Pucci, Associate Director, Research Services at Mercator Advisory Group

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