Next Up: Biometrics in Your Car

by Mercator Advisory Group 0

How common will biometrics become? So common that it will unlock your car, adjust the seats, and communicate with your home automation system as reported in this press release:

“Gentex Corporation (NASDAQ:GNTX) launched a new vehicle-based biometric identification system that authenticates the driver and delivers customized security, comfort and convenience features. The system can also be used to help secure and enhance vehicle-to-home automation services as well as vehicle-to-infrastructure transactions.

Upon entering the vehicle, the biometric system would identify the driver with an iris scan, and, if authorized, start the car and personalize setup by automatically adjusting mirrors, steering wheel, seat position, music favorites, GPS locations, etc.

The entire system is discretely integrated into a Gentex automatic-dimming rearview mirror and related windscreen mount. The mirror is the ideal integration position, as it’s a natural location for the driver when entering the vehicle. In addition, it provides a consistent feature location across vehicle platforms and can share other electronic components.

Gentex’s automotive biometric solution stems from a strategic partnership with Delta ID, which has developed an ActiveIRIS® technology that combines unique iris-recognition software with a simple hardware set that can be easily integrated into mobile computing devices. Delta ID’s technology powers iris recognition on smartphones, tablets and other devices currently, and is a proven leader in biometric identification. Gentex and Delta ID recently completed a strategic partnership agreement for automotive, which included Gentex securing an equity investment in Delta ID.

Iris recognition is the most secure form of biometric identification, with a false acceptance rate as low as one in 10 million, far superior to facial, voice, or even fingerprint recognition.”

Gentex will wish it had read our Report “Biometrics: A New Wrinkle Changes The Authentication Landscape” coming out later this month, it identifies a major shift that is occurring in the biometrics and authentication markets.

Overview by Tim Sloane, VP, Payments Innovation at Mercator Advisory Group

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