Mode of Payment Influences Food Choices

by Mercator Advisory Group 0

A study published in the Journal of Consumer Research shows that people are more likely to buy unhealthy foods when they are paying with a credit or debit card. The study’s authors speculate the pain of paying with cash may help curb impulses.

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https://www.jcr-admin.org/pressreleases/101810122145_Thomasrelease.pdf