Mercator Advisory Group Report: Opportunities to Transition Traditional Payment Industries Into Digital Age

by Ben Jackson 0


new research report from Mercator Advisory Group,

Embracing a Digital Future: Three Case Studies in Prepaid Card Distribution

, examines the successful transition from offline to digital channels, including mobile, online, and virtual, made by the three major players in the card distribution market: Blackhawk Network Holdings Inc., epay (a division of Euronet Worldwide Inc.), and InComm. These case studies provide a road map that companies with traditional products and methods can follow to pivot and expand into the digital future.

The competitive landscape for all payments is rapidly changing with the emergence of new technologies and consumer preferences for virtual, digital, and mobile products. Companies are at risk of displacement if they don’t respond accordingly and update their businesses to embrace these technologies. The strategic decisions of the three companies profiled in this report have positioned them well to respond to these changing dynamics, and their decisions over the last three years are organized into separate categories, including entering new businesses, updating existing lines of business, and developing new technologies. How they achieved these goals is broken down in the report into various strategies that can be implemented across a variety of business types.

“The companies that have been largely dependent on plastic cards have found ways to prepare for a digital future,” said Ben Jackson, Director of Mercator Advisory Group’s Prepaid Advisory Service. “Their examples provide lessons for companies who need to adapt to new technologies.”

Highlights of the report include:

An introduction to the key consumer trends toward digital and their business implications

Case studies of the three largest card distributors and their digital strategies

A summary and evaluation of the key strategic decisions these companies have made over the past several years in order to address consumer trends

A best practices guide to start developing a comprehensive digital strategy
This report is 21 pages long and contains 10 exhibits.

Companies mentioned in this report include: Adility, Blackhawk Network, Boomerang, Boost Mobile, Cardpool, Coinstar, epay, Euronet, ezi-pay New Zealand, Giftango, Ibotta, ifeelgoods, InComm, InteliSpend,, mFoundry, Money Online, Monitise, On-Line Strategies, PayPal, , Ria, Skymall Ventures, T-Mobile, Treater, Valve, Virtual Piggy, Xbox, Zeevex.

Members of Mercator Advisory Group’s Prepaid Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access, and other membership benefits. Please visit us online at For more information and media inquiries, please call Mercator Advisory Group’s main line: (781) 419-1700, send email to For free industry news, opinions, research, company information and more visit us at Follow us on Twitter @

Mercator Advisory Group is the leading, independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world’s largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal

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