LevelUp Satisfies Restaurants’ Hunger For Mobile Order and Pay

by Raymond Pucci 0

Restaurants are finding mobile order and pay quite appetizing, so a new service will give them more opportunities to boost their sales. As the following article reports, LevelUp is launching a new digital platform that will integrate more services to diners on familiar social media websites and mobile apps.

LevelUp is making it easier for restaurants to connect with customers on the digital platforms they’re already using.

The technology company said Tuesday it has created a new service for restaurants to upload menus and offer order and pay and rewards programs to customers on multiple digital platforms using only one form.

Dubbed “Broadcast,” the service acts as a middleman between the restaurants and sites like Facebook, Messenger, Yelp, Foursquare, Amazon Alexa, Chase Pay, Apple Pay and Android Pay. With Broadcast, restaurants won’t have to create one-on-one relationships with every digital ordering company. Instead, their information is uploaded and formatted to suit the style of each platform.

“LevelUp Broadcast enables consumers to discover nearby restaurants, browse the menu, place an order, pay and collect rewards, all directly within the channels where they already live, work and play, and at the very moment when they are actively seeking lunch or dinner options,” Seth Priebatsch, founder and CEO, LevelUp, said in a statement. “And because customers spend up to 50 percent more on digital orders than on orders placed in-restaurant or by phone, restaurants that use Broadcast are not only capturing new guests, but also high ticket sales.”

When ordering digitally, customers have more time to consider their options, and restaurants are better able to upsell. Upselling is technique where a restaurant offers upgrades or add-ons to meals at a regular or discounted price in an attempt to ring up a higher sale.

According to the most recent data available from NPD, digital ordering represents 53 percent of all delivery orders, up from 33 percent in 2013.

Broadcast was created to reduce friction for restaurant operators as they adopt digital ordering. The service aims to help drive transactions, increase speed of service and bolster brand loyalty by targeting diners within the platforms that they are already using.

Mobile order and pay has turned into a promising new sales channel for restaurants, especially QSRs and casual dining. So it’s no surprise that tech developer LevelUp is upsizing the basic mobile order and pay model given rising diner demand and successful results seen by restaurant operators. Not to be left out, delivery services and their drivers will get added business from all these takeout orders as well.

Overview by Raymond Pucci, Associate Director, Research Services at Mercator Advisory Group

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