Kount Enhances Data Orchestration Hub with Integration of Whitepages Pro

by PaymentsJournal 0

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BOISE, Idaho; SEATTLE, Wash. – January 23, 2017 – Kount, a leading provider of frauddetection and sales boosting technology today announced a newly releasedintegration with Whitepages Pro, a leading source of global digitalidentity data. Kount’s Data Orchestration Hub will now includeWhitepages Pro’s vast data from their Identity Graph, enhancing merchants’ability to fight fraud and increase online and mobile sales through Kount’scomprehensive fraud solution platform.

“We continueto innovate and sign new integrations with leading technology providers toequip our merchants with ‘best-in-class’ solutions that stop fraud and increasesales and revenue,” said Rich Stuppy, COO, Kount. “As identity verificationplays a critical role in card-not-present transactions, Whitepages Pro is awelcomed addition to our Data Orchestration Hub, and the seamless integrationinto our platform allows merchants to be up and running from day one.”

Whitepages Pro offers globalidentity verification data and tools to help companies recognize legitimatecustomers and get good orders out the door faster. With a single Identity Checkquery, Kount clients can conduct up to five different searches across fivebillion global contact records in the Whitepages Identity Graph, where over amillion new linkages among people, addresses, emails, phones, and IPs arecreated daily. Combining this data with Kount’s real-time fraud detectionprovides merchants access to a larger and more powerful identity verificationnetwork for rule-building and manual review.

TheWhitepages Pro integration is now available to all users of the Kount Completefraud mitigation platform, following successful beta tests with a number ofleading merchants. Through the integration, merchants now have an automated,all-in-one fraud prevention solution that combines Kount’s patented technologyand advanced machine learning techniques with Whitepages Pro’s leading sourceof identity information.

Key featuresof the partnership include:

· Zerointegration cost for merchants

· Seamlessintegration into the Kount Complete platform

· Accessto Kount’s strategically augmented rich data set with dozens of built-in datapoints

· Astreamlined and automated manual review process

“Ourintegration with Kount provides customers with additional levels of protectionand control in their fight against fraud,” says Kushal Shah, VP of Product,Whitepages Inc. “Empowered with more data and resources, merchants using acombination of Whitepages Pro and Kount will have access to award-winningsolutions through one simple platform that helps increase sales and reducefraud losses and chargeback costs.”

Kount andWhitepages Pro are demonstrating the powerful integration through a series ofwebinars and at Kount’s Fraud 360 Seminar series. For details, visit http://www.fraud360events.com orcontact a Kount or Whitepages Pro representative. To register for the upcomingwebinar on January 25th, click here.

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