To date mostbanks have positioned mobile banking as an extension of the online bankingsystem and require users to have an existing online banking user name andsignon to use the mobile
Keybank’s announcementthat their customers can now use their mobile banking applications without anonline banking account reflects an emerging trend to make mobile banking astand alone delivery channel that can be used by any customer.
The new KeyBank mobile banking servicedelivers anytime, anywhere account information, and we know that capabilityappeals to all our customers,” said Allison Landers, senior vicepresident, Online and Mobile Channels, KeyBank. “Mobile banking is a newchannel through which we can serve our entire customer base, and we see a clearopportunity to use the channel to connect with our customers who do not monitortheir accounts through online banking. The rapid adoption we have seen thus farreinforces our belief that our customers are ready for mobile banking.
With Mobile Money, KeyBank can reach existingonline banking customers as well as the untapped market of offline-bankingcustomers. Flexible enrollment options will help the bank expand the service toa range of users, including those that do not bank online but have a demand foreasy, self-service access to financial information throughout the day.
View the full article:
SeeMercator Blog Post for More Discussion