Jack Henry Forms Alliance with BankMarketingCenter

by Mercator Advisory Group 0

Looking toward an improved economic climate in 2011, many banks are looking for new ways to cost effectively expand their marketing programs. In addition to traditional print and voice media, banks now have the ability to utilize digital media that is targeted at individual customers. The latest online banking solutions provide a number of opportunities to display targeted ads to build relationships and cross sell new products. New branch designs are incorporating digital signage to increase sales effectiveness and encourage customers to take advantage of financial planning services. To meet this need, Jack Henry & Associates today announced a strategic alliance with BankMarketingCenter.com to offer a turnkey subscription-based marketing service to its large customer base of community banks and credit unions.

BankMarketingCenter.com is a cost-effective, user-friendly, Web-based solution that enables bankers to create print ads, direct mail and e-mail campaigns, statement stuffers, product and service brochures, posters, flyers, newsletters, digital signage solutions, and more. Bankers can customize each promotional piece in minutes with access to more than two million stock photos and they can incorporate bank-specific logos, text and slogans, photos, branch locations, and rates. An administrative queue automates each bank’s internal approval process and a database utility can maintain all publications used for advertising with the ability to submit ads electronically. Promotional pieces can be printed instantly or e-mailed to jhaDirect, Jack Henry & Associates’ forms and supplies division, for printing, mailing, and warehousing.

BankMarketingCenter.com also provides a digital sign solution that enables bankers to create ads or videos for lobby TVs and monitors and program them to automatically run on designated dates and times.

For more information read the press release: http://www.jackhenry.com/default.aspx?P=b0d5a359-4a9e-4604-a4bb-9b31afab5da5