InComm Announces New Brand for Cash-In Solution, VanillaDirectTM

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Services likePay It Here TM and Load It Here TM meet the needs ofcash-based consumers

Atlanta, GA – October 25, 2016InComm, a leading prepaid product and transaction services company, todayannounced the creation of a new brand of solutions for cash-based consumers, VanillaDirect.This new brand, which is the consolidation of the Cashtie and Vanilla Reloadbrands, will empower consumers to use cash to reload general-purpose reloadable(GPR) cards and to pay bills with cash at retailers nationwide, positioningInComm as an industry leader in digitizing cash at retail.

VanillaDirectwill feature two innovative services at launch with more to be added in thefuture:

Load It Here allows cash-based consumers to easilyand securely digitize their cash to load a wide variety of GPR cards. Load ItHere utilizes InComm’s point-of-sale swipe reload technology to make reloadexperiences easier, faster and safer.

Pay It Here empowers cash-based consumers to paybills for thousands of service providers in cash with a barcode at many retaillocations nationwide. Consumers can download a barcode at or presentthe barcode on their paper bill to a participating retail location.

“VanillaDirectfulfills InComm’s commitment to retailers and consumers with new and innovativepayment solutions,” said Phil Graves, President, InComm. “The ability todigitize cash at our retailers has evolved beyond simple general-purpose reloads.We are excited to continue to leverage our innovative technology and expand theoptions consumers have for making payments and loading prepaid accounts, whichwill provide access for tens of millions of consumers who use cash in theireveryday lives.”

Despitemany technological advances in the payments industry, many consumers still relyheavily on cash. A study by the Federal Reserve Bank ofSan Francisco foundthat 30 percent of American consumers prefer to use cash more frequently thanany other payment instrument. With VanillaDirect, these consumers will have theadded convenience of being able to pay participating billers and reload participatingprepaid accounts at local retailers.

Formore information, please contact an InComm representative or visit our website,


Leveragingdeep integrations into retailers’ point-of-sale systems, InComm providesconnectivity to a variety of service providers that allow consumers to conducteveryday business at more than 500,000 points of retail distribution. Whetherthose consumers are activating prepaid products, paying bills, enjoyingreal-time discounts through a membership card, purchasing digital goodsin-store or adding funds to an online account, InComm is there to provideunique gift-gifting opportunities, cater to on-the-go shoppers, deliver addedvalue through loyalty programs and serve cash-based consumers. With 206 globalpatents, InComm is headquartered in Atlanta with a presence in 31 countries.Learn more at or connect with us on,, or

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