Incentive CardLad Adds Retail and E-Gift Cards

by Mercator Advisory Group 0

Incentive CardLab, a division of incentive and loyalty house CardLab Inc., announced that it expanded the kinds of cards it offers for incentive programs to include e-gift cards and a broad range of store cards.

As of September 2011, CardLab has established agreements to market and sell 55 popular brands of e-Gift Cards and over 250 different store gift cards. Incentive CardLab currently serves over 5,700 corporate clients from all fifty states.

Virtual cards offer instant delivery and an opportunity for detailed customization. Along with that, closed-loop cards remain a popular choice for incentives recipients and gift recipients in general. Adding closed-loop cards to open-loop cards increases choices and allows for targeting incentive programs to better meet the tastes of the potential recipients.

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