Holiday Gift Card Trends 2014: Lessons Learned and How to Drive Sales in 2015 and Beyond

by PaymentsJournal 0

First Data’s 2014 U.S. Gift Card Holiday Mystery Shopping Study sent mystery shoppers into approximately 658 stores across 63 retailers nationwide. Discover the latest gift card trends and notable consumer behaviors set to drive customer loyalty and gift cards sales in the year ahead and beyond.

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