Groupon Aggressively Expanding Overseas

by Mercator Advisory Group 0

Group discount provider Groupon recently launched a new Android mobile app in Germany to meet local consumer habits. Groupon now has a wide-spread international footprint, but has been critized for failing to understand the needs of local users. It appears that Groupon is trying to rely more on local work forces to provide localized offers and services.

Groupon features a daily deal on the best stuff to do, eat, see and buy in 43 countries around the world. Groupon uses collective buying power to offer huge discounts and provide a win-win for business and consumers, delivering more than 1,000 daily deals globally.

Germany joins a growing number of Groupon markets worldwide that offer mobile app capabilities via Android devices. Other markets include Brazil, France, and regions across the UK and North America.

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