Another draw for PayPal—Zong has pretty massive international reach, offering mobile payments in 21 languages and 45 countries. The service’s technology is especially appealing in countries where mobile phone usage is high (as opposed to internet connectivity). Zong should also help PayPal expand its footprint in developing countries.
Zong’s principle competitor in the U.S. is BOKU. It will be interesting to see how long BOKU stays independent.