Cardlytics continuesto penetrate the U.S. card market as FNBO launches My Deals. FNBO hasincorporated Cardlytics transaction-based MFDN program into a number of itsdirect banking product sets including online banking, checkless checkingaccount, and their Visa credit card.
Cardlyticspowers the system that displays relevant offers to FNBO Direct account holdersbased on how they use their cards today. New offers appear at log in and FNBODirect customers simply click to electronically load the offers onto their Visacard(s). Customers take advantage of the offer by using their card for thetransaction at the merchant point of sale, and FNBO Direct credits the customer’saccount for the redemption of each offer at the end of the month.
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