First Tennessee joins other top 50 retail banks in offering mobile banking by deploying mFoundry’s suite of mobile solutions. The project took just 60 days from start to launch.
For this effort, both parties worked to integrate the mFoundry platform into FTB’s existing Interpose middleware from core services provider Fiserv. The result was a smooth deployment of the mFoundry software, delivering deep interactions on virtually any mobile device via the platform’s support for text banking, mobile web, and mobile applications.
Since the product launched, FTB has seen a furious pace of adoption. Leveraging an effective multi-touch marketing strategy ranging from in-branch efforts to targeted e-mail campaigns, FTB was able to achieve their annual mobile adoption goals within the first month of activity.
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