First Data Adds Big Brands to its eGift Social Marketplace

by Mercator Advisory Group 0

First Data’s eGift SocialSM solution has added fuel to the Social Media phenomenon by making it easy for retailers to provide

consumers with the ability to “quickly and easily” send a tangible “item-level” gift (e.g. burger, milkshake, makeup) or virtual gift card to a friend or loved one’s Facebook account or e-mail address. Since launching the solution with Cold Stone Creamery in July, several more national merchants have joined the eGift Social Marketplace including Kmart, Sears, Sephora, Dots, f.y.e., Boston Market, Culver’s, and Joe’s Crab Shack.

“These are household-name merchants who recognize the scale and power of social platforms like Facebook and the potential for gift-giving in that virtual world,” said Dom Morea, First Data division manager of Mobile Commerce Solutions. “Just in time for the holidays, consumers will now have the opportunity to give a wide variety of eGifts to friends and family using our eGift Social technology.”

Consumers can access the service directly at

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