Facebook Simplifies In-App Mobile Payment Process

by Mercator Advisory Group 0

Facebook has simplified its in-app mobile payments system, reducing the number of steps required to complete a transaction for a digital good from seven to two. “Low-friction carrier billing” is available in more than 60 countries around the world, including to users of AT&T, Sprint and T-Mobile in the U.S. Verizon, however, is a notable exception.

“The payments experience is just broken for end users,” Facebook CTO Bret Taylor said at the World Mobile Conference, adding that the social networking giant was working on “partnerships with operators to improve the user and developer experience around operator billing that will eliminate the SMS verification for vast majority of customers.”

The changes will be added automatically to any app that already has adopted Facebook Payments.

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