The Epay cards work much like iTunes gift cards.
Hanging on a store display, the cards are essentially worthless. But when a customer buys the card, it’s activated at the checkout counter. Then when the customer enters numbers from the card on a computer, the purchase is already paid for and a download of software, such as Microsoft Office, can be made without submitting a credit card on the Internet.
Physical gift cards sold in real world locations can drive the sales of virtual goods, which Mercator explored in its research viewpoint, Real World Prepaid Cards Drive Virtual Goods Sales. Read more at: http://www.mercatoradvisorygroup.com/index.php?doc=Prepaid&action=view_item&id=598&catid=16
Read the original story at: http://www.kansascity.com/2011/05/23…#ixzz1NHdqjeLF
