Euronet and Microsoft Plan to Offer iTunes-Style Prepaid Cards

by Mercator Advisory Group 0

Euronet Worldwide Inc., a payments processor based in Leawood, Kan., and Microsoft Corp. have signed a deal to sell prepaid cards for downloading Microsoft software. Microsoft began selling cards in the United Kingdom earlier this year and now will take them worldwide, according to a story in the Kansas City Star.

The Epay cards work much like iTunes gift cards.

Hanging on a store display, the cards are essentially worthless. But when a customer buys the card, it’s activated at the checkout counter. Then when the customer enters numbers from the card on a computer, the purchase is already paid for and a download of software, such as Microsoft Office, can be made without submitting a credit card on the Internet.

Physical gift cards sold in real world locations can drive the sales of virtual goods, which Mercator explored in its research viewpoint, Real World Prepaid Cards Drive Virtual Goods Sales. Read more at:

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