Embedding Payments in the Niche Web Application

by Mercator Advisory Group 0

Managing membership, events and payments for a sports club and other groups is a lot of work. GroupSpaces is a niche website application that makes that burden lighter and has now added WePay’s payment handling capability to ease the money side of club and group life. Building the payment function into the application makes everything better for everyone. OK, it won’t make a nice chicken sandwich but it does improve consumer convenience which translates into transaction volume for the payment services provider.

GroupSpaces is super-simple online management and administration tool for real-world groups which provides and all-in-one set of tool for sports clubs, hobby groups, associations and student societies. The integrated offering makes administration of groups easy, and is designed to be way more easy to use than a Yahoo! group for mailing list, member records in Excel and collecting payments through various clunky offline means.

GroupSpaces only requires group leaders to sign up, making it faster to adopt than, say, a Ning group. Group members can be imported from Excel and get emails, register for events and pay their membership dues, all without having to create a user account and password. The site is free for groups with less than 250 members and for student groups of any size. Above 250 members, pricing starts at £5/month. The company generates revenue via a combination of premium accounts, targeted advertising and transaction commission from payments made through the site.”

Unlike competitors, WePay allows users to keep their group’s money in a dedicated account, and to share this account with their group. The service is great for roommates, clubs, organizations, fantasy leagues, teams, and much more.

Read full article here:

http://techcrunch.com/2010/10/05/ycombinators-wepay-partners-with-groupspaces-to-let-groups-collect-cash/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29