E-commerce Merchants Moving from PayPal to Credit Cards?

by Mercator Advisory Group 0

An EcommerceBytes study showed a 22% year-over-year drop in PayPal acceptors among small e-commerce merchants while the same group increased acceptance of payments via credit cards 19%. The sample of merchants came from online shopping directory EveryPlaceISell.com. Full stats for the method of payment study can be obtained at the EcommerceBytes site.

EveryPlaceISell.com founder David Steiner said, “What we saw was that 22% of those merchants actively removed PayPal as a payment choice from their off-eBay stores, while nearly 20% more merchants began accepting credit cards. The cost of merchant credit card accounts has decreased substantially over the past several years, making it much more affordable for online retailers to offer it as a payment option.”

The study compared multi-channel merchants who had active listings on the EveryPlaceISell.com (EPIS) Merchant Directory in October 2010 with the same merchants’ listings in October 2011. The study looked at all of the payment methods sellers accepted on their own webite and off-eBay stores. EveryPlaceISell.com is a free merchant directory launched in 2008 by the publisher of AuctionBytes and EcommerceBytes. The study looked at merchant adoption rates and did not measure customer usage rates.

“What is significant is that PayPal actually lost more share than any other payment method in this study, and that credit cards, one of the most likely challengers to PayPal’s online dominance, showed the largest increase in adoption,” said Steiner.

The data is meaningful because of the real-world way in which it was collected, according to Steiner. “This is information that merchants are displaying for the benefit of online shoppers, making it more accurate than a survey or poll,” he said.

Read article here: http://www.auctionbytes.com/cab/abn/y11/m11/i21/s02