PaymentsJournal
No Result
View All Result
SIGN UP
  • Commercial
  • Credit
  • Debit
  • Digital Assets & Crypto
  • Digital Banking
  • Emerging Payments
  • Fraud & Security
  • Merchant
  • Prepaid
PaymentsJournal
  • Commercial
  • Credit
  • Debit
  • Digital Assets & Crypto
  • Digital Banking
  • Emerging Payments
  • Fraud & Security
  • Merchant
  • Prepaid
No Result
View All Result
PaymentsJournal
No Result
View All Result

Dunkin’ Donuts Adds Skills to Pay the Bills

By PaymentsJournal
September 11, 2018
in Conversational Commerce, Industry Opinions, Merchant
0
3
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn
dunkin' donuts

dunkin' donuts

Hi Alexa. Order me a Dunkin’ Donuts medium iced coffee with cream and sugar.

Looks like another QSR is entering the conversational commerce game. Dunkin’ joins the ranks Starbucks, Dominos, and, as I was surprised to learn, TGI Fridays. When it comes to new ways to pay such as mobile order and pay or self-ordering at a point-of-sale kiosk like the ones McDonalds has been implementing, it would seem that QSRs are taking full advantages of them, and with good reason.

According to a recent TechCrunch article, 47.3 million U.S. adults have access to a smart speaker. This is approximately 20% of the adult U.S. population, and it represents a big opportunity for merchants. It is important, however, to consider the frequency with which someone uses a smart speaker. In a recent Mastercard white paper supported by Mercator Advisory Group, a survey question looking at the frequency of usage of natural language processing (the process that makes the speaker “smart”) via a speaker, found that only 6% of respondents use it on a daily basis, while 4% use it once a week or more and 2% use it less than weekly. It is also worth keeping in mind that not all the usage is directed at commerce. Needless to say, conversational commerce via smart speakers is still in its infancy but is showing growth potential.

Another area that could see an explosion of growth for conversational commerce is  the so-called connected car. If your car has an interface with Alexa integrated, you would assume that all the available skills built into the smart speaker would be accessible in the car. For QSRs, the car integration has a major advantage — GPS location. Imagine you are driving down the road and on your dash a notification appears or a voice says: “It’s hot out today. Why not get an iced coffee?” You agree and say, “Alexa, order me my usual from Dunkin’ Donuts,” and then GPS coordinates show up on your dash indicating the closest Dunkin’ Donuts. Your order is ready when you arrive. This experience might be closer than you think. You can read more about the expected vehicle Alexa integrations at Gearbrain.

As trust in conversational commerce continues to grow and it is adopted by more and more users, those merchants who are ahead of the curve will reap the benefit of this new commerce channel. Readers curious to learn more about Alexa skills can check out a great codeacademy class here, or if Google is more your style, you can learn more about programming your own Google action here

3
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn
Tags: AmazonConversational CommerceDunkin Donuts

    Get the Latest News and Insights Delivered Daily

    Subscribe to the PaymentsJournal Newsletter for exclusive insight and data from Javelin Strategy & Research analysts and industry professionals.

    Must Reads

    AI Is Turning Accounts Receivable Into a Strategic Powerhouse

    AI Is Turning Accounts Receivable Into a Strategic Powerhouse

    July 15, 2025
    Embedded Finance

    Embedded Finance: Bringing Payments Under a Single Umbrella

    July 14, 2025
    Making Real-Time Payments a Reality

    Fulfilling the Promise: Making Real-Time Payments a Reality

    July 10, 2025
    mortgage

    The Rich Benefits of In-House Payment Systems

    July 9, 2025
    digital cards

    Beyond Plastic: Why Digital Cards Are the Future

    July 8, 2025
    What Premium Card Overhauls by Chase and Amex Reveal About the Credit Card Market

    What Premium Card Overhauls by Chase and Amex Reveal About the Credit Card Market

    July 7, 2025
    Rewire Acquires Imagen, Looking at Prepaid Cards for Migrant Workers

    Smells Like Team Spirit: What Makes Cobranded Credit Cards Work

    July 3, 2025
    uk banking outages

    New Continuous Strategies for Battling Account Takeovers

    July 2, 2025

    Linkedin-in X-twitter
    • Commercial
    • Credit
    • Debit
    • Digital Assets & Crypto
    • Digital Banking
    • Commercial
    • Credit
    • Debit
    • Digital Assets & Crypto
    • Digital Banking
    • Emerging Payments
    • Fraud & Security
    • Merchant
    • Prepaid
    • Emerging Payments
    • Fraud & Security
    • Merchant
    • Prepaid
    • About Us
    • Advertise With Us
    • Sign Up for Our Newsletter
    • About Us
    • Advertise With Us
    • Sign Up for Our Newsletter

    ©2024 PaymentsJournal.com |  Terms of Use | Privacy Policy

    • Commercial Payments
    • Credit
    • Debit
    • Digital Assets & Crypto
    • Emerging Payments
    • Fraud & Security
    • Merchant
    • Prepaid
    No Result
    View All Result