Discover Online Shopping Portal Redesigned

by Mercator Advisory Group 0

Merchant coupons are the advertised hook for the new ShopDiscover online cardmember-only shopping mall. Integrating discounts direct from merchants and through daily deal provider Groupon, ShopDiscover has also enhanced search functionality so cardmembers can find deals with local and national web retailers. Discounts of 5 to 20 percent, coupled with Discover’s annual 1 percent cash back rewards, position the site as a destination for Discover cardmembers heading into the holiday shopping season. The redesign comes in the midst of a flurry of activity around card issuers and their adoption of members-only online shopping portals.

“We’ve added new features and functionality to ShopDiscover to streamline the online shopping experience so Discover cardmembers can find the best deals on the web, whether they prefer to shop by merchant or product,” said Brian Meier, marketing director for Discover. “From providing the opportunity to couple coupons with Cashback Bonus, to having the ability to mark a favorite retailer on the site, we’re confident our cardmembers’ shopping experience will be worth the visit for making online purchases.”

Since its launch in 2006, ShopDiscover has grown to more than 200 participating merchant retailers, offering an easy way for Discover cardmembers to accelerate the rewards they earn on their purchases. The popular online shopping destination site continues to experience dynamic growth reporting a 30% annual increase in visitors that has led to a significant gain in year-over-year sales.

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