Barclays Bank in the UK is renowned globally for its successful transition to digital. The 320 year old bank has transformed its business by shifting towards new service offerings such as mobile and online platforms.
The global banking giant now has 16 million personal and small business customers, with an increasing amount of those customers viewing the company exclusively as a digital bank. What’s more, over seven million of the bank’s customers are digitally active and their mobile banking app currently has a +56 NPS rating.
To learn the secrets behind their success we speak with John Berghout, Chief Operating Officer for Digital Banking at Barclays Bank.