CPI Card Group Announces Platform for Virtual Gift Cards

Card production company CPI Card Group announced today that it has updated its card ordering platform to include the ability to order and fulfill virtual open-loop prepaid cards.

The newly announced enhancements allow prepaid program managers to offer the option of physical or digital cards as part of their omni-channel gift, reward and incentive, and rebate programs. Consumers simply use the convenient online interface offered by MYCA to choose between a physical card delivered by mail and a digital card delivered to their email.

The company notes that digital open-loop cards have not been widely available. This development provides more options for program managers to offer open-loop cards in a variety of contexts. Shoppers have increasingly adopted digital prepaid cards both as gifts and for self-use. The growth of mobile wallets and online shopping have made digital cards a more attractive option for many programs.

Download CPI’s White Paper on Prepaid Opportunities here: http://www.cpicardgroup.com/blog/white-paper-prepaid-opening-new-revenue-opportunities-with-open-loop-digital-gift-cards/

Overview by Ben Jackson, Associate Director, Customer Interactions Advisory Service at Mercator Advisory Group

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