With new mobile shopping applications hitting the market from a plethora of retailers and small business aggregators, consumers are signaling they have already hit the saturation point.
Mercator Advisory Group anticipates the loyalty market is ripe for innovation on how best to help consumers find the value they are looking for across merchants/channels based on a combination of user input and analytical output.
For now, consumers appear to be pulling back and adjusting to protect themselves from the irrelevant offers they’re subject to everyday. The opportunity lies in figuring out how to be the loyalty/value portal (not just a card container or program manager) for the consumer, something that technologies like Wallaby (designed to maximize credit card rewards) are designed to address.
From Chain Store Age:
Shoppers will reduce the number of channels they visit. Share of consumers shopping at fewer than five channels grew three percentage points between first quarter and fourth quarter 2012, and SymphonyIRI believes this will continue as shoppers limit spending to channels that are perceived as offering the best value.
Click here to read more from Chain Store Age.