Comparison Shopping Site TheFind Gets Into Social Commerce With Facebook Integration

by Mercator Advisory Group 0

Up and coming shopping search engine TheFind overtakes Yahoo as second most popular comparison shopping search (behind Google) and integrates with Facebook Connect to facilitate product search based on users’ friends’ “likes.”

Shop Like Friends, allows you to sign into the site Facebook Connect and tap into the tastes and preferences of any of your Facebook Friends, based on the stores and brands they ‘like’ on the platform. So when you sign on, TheFind requests access to the pages your friends have “liked” on Facebook, then maps the stores and brands it detects to over 40,000 different stores and brands on TheFind. It might sound a little creepy to source friend product recommendations this way but TheFind thinks this is the future of social commerce.

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http://techcrunch.com/2010/10/04/comparison-shopping-site-thefind-gets-into-social-commerce-with-facebook-integration/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29