CO-OP INTRODUCES THINK REVIEW, NEW QUARTERLY MAGAZINE OFFERING INSPIRATION, GUIDANCE TO CREDIT UNION INTRAPRENEURS

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Free Publication Available for Subscription at www.co-opthink.org/think-review

RANCHO CUCAMONGA, California, May9, 2017 – CO-OP Financial Services is unveiling THINK Review, a new quarterlymagazine focusing on big ideas and big trends to help credit unionintrapreneurs transform their institutions to meet the needs of the modernconsumer.

“Our year-round THINK brand isemphasizing ‘How’ – how credit unions can rapidly adopt and execute a strategythat transforms them to be more agile, digitally-centric and consumer-focused,”said Todd Clark, President/CEO of CO-OP, in introducing THINK Review during thefirst day of the THINK 17 Conference yesterday afternoon in New York City.“We’re extending this strategic resource now to the world of publishing withTHINK Review, to help managers within credit unions bring about innovativeproduct development and marketing to thrive in today’s financial servicesenvironment.”

The inaugural edition of THINKReview focuses on “digital transformation,” the theme of THINK 17, whichcontinues through May 11. While attendees received their own hardcopies of theissue, anyone can subscribe to the free publication by visiting www.co-opthink.org/think-review.

The issue includes an interviewwith David Rogers, author of four books on brands and digital strategy,including “The Digital Transformation Playbook” (2016). Tom Goodwin, EVP andHead of Innovation at Zenith, a part of Publicis Media, contributes a thought leadership story on“Thriving in the Post-digital Age.” A third story defines the “digital mindset”and explains the “four C’s” of digital transformation. In addition, a casestudy on the digital transformation of First Technology FCU, Mountain View,California, is featured.

“Every quarter, we’ll be bringingyou the big ideas you need to transform your credit union in a format that willencourage further thinking,” writes Samantha Paxson, Chief Marketing andExperience Officer for CO-OP, and Editor of THINK Review.

The second issue – due out inSeptember – will focus on the impact and potential of machine learning,a key component of artificial intelligence, in the payments industry.

In addition to the conference andthe new quarterly magazine, the THINK brand includes regional events throughoutthe year and a website that focuses on credit union management best practicesand innovations. The website provides a blog, library and event information,which can be found at http://co-opthink.org.

About CO-OP Financial Services

CO-OP Financial Services is a payments and financial technology companywhose mission is ensuring the success of the credit union movement by serving3,500 credit unions and 60 million members. CO-OP payments solutions,engagement services and strategic counsel help credit unions optimize memberexperiences to consistently provide seamless, personalized multi-channelofferings, while delivering secure, sophisticated fraud mitigation service.Visit www.co-opfs.org.