CardStar Puts Easy Coupon Discovery on iPad

by Mercator Advisory Group 0

The iPad’s rich user interface is now being used to make discovery of coupons easier, even pleasant, for consumers. Connected to the firm’s smartphone apps (iPhone and Android), a consumer can use the iPad application to search for coupons and send them to their mobile handset for in-store redemption. They can also use their existing store loyalty cards, the ones made out of plastic, to take advantage of the coupons they’ve saved electronically. Strong integration is easy within your own applications. Tight integration with a store’s preexisting loyalty program is tougher.

CardStar launched a complementary version of its smartphone application for the iPad that transforms coupon discovery into a customized experience.

The application leverages the tactile and visual utility of tablet devices like the iPad to help consumers discover, tailor and redeem coupons from their preferred retailers and brands. CardStar’s iPad application presents businesses with the opportunity to tap existing loyalty program subscribers and test out new mobile marketing strategies with minimal risk.

“The biggest challenge for consumers is finding offers that pertain to the interest for the places they like to shop,” said Andy Miller, CEO of Card Star, Boston. “By focusing on where they already have loyalty program memberships, CardStar can send them offers that make sense instead of a flurry of ones they don’t care about.”

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