The addition of Cardlytics into Jwaala’s online banking platform should boost its competitive profile in a market crowded with online banking solution vendors.
Issuers are very interested in MFDN programs right now and if Jwaala can get an issuer to market with a targeted rewards program faster and most cost effectively than they can do on their own it may gain them some traction.
Cardlytics’ transaction marketing platform enables credit unions to provide rich, targeted member rewards that are completely funded by local, regional and national retailers. Through its partnership with Jwaala, credit unions can offer relevant rewards based on individual behavior directly from their bank accounts, helping members save money on products normally purchased.
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