With new investors joining the existing group, Cardlyticsgains additional capital to invest in their platform.
This type of highly targeted, online,transaction-based marketing is resonating with debit card issuers eager toexpand account loyalty and boost transactions as impact of Durbin Amendmentlooms.
Leveraging the Cardlytics platform, financial institutionswill be providing retail offers to over 10 million consumers this fall. “We areworking closely with our financial institutions to bring the benefits oftransaction-marketing to all customers, even if they are not active on-linebanking users. This influx of capital provides the resources to accelerate theintroduction of our next generation of technology,” said Lynne Laube, Presidentof Cardlytics.
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