Buyster Joint Venture to Focus on Mobile Internet Payments

by Mercator Advisory Group 0

Like their peers in the US, major French wireless carriers are also eager for the arrival of mobile payment era. And on Tuesday, Bouygues Telecom, Orange, and SFTR announced that they are forming a joint-venture to explore the market.

The joint venture is called Buyster, and Atos Origin’s Worldline subsidiary, which specializes in electronic payment services, has also joined to help make it a reality.

The service will be free and available to cell phone users, irrespective of their operator. The launch is planned for the middle of 2011. So far, there are no short-term plans for a launch outside of France, the spokeswoman said.

Buyster is still in the process of being incorporated, and its status as a payment institution still hasn’t been granted by the French central bank, Banque de France, it said.

A similar JV called Isis was formed in the US by AT&T, T-Mobile, and Verizon Wireless in November 2010. Isis’ partners in the payments sector are Discover Card and Barclaycard U.S.

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