Blackhawk Networks Brings Gift Card Malls Into Mexico

by Mercator Advisory Group 0

Blackhawk Network, a gift card mall deployer that sets up in-store display of various gift cards in grocery, drug, and convenience locations, now brings the idea into Mexico. The company has partnered with Office Depot and Comercial Mexicana stores to introduce the concept in hundreds of stores across Mexico.

“By bringing Gift Card Mall to Mexico, we are meeting the consumer’s demand for prepaid products,” said Dan Dmochowski, President of International, Blackhawk Network. “We’ve brought the most popular brands to one location, so consumers now have the convenience of a one stop shop for all their gifting and prepaid needs.”

Gift Card Mall will be featured in additional retail store locations in 2011. Top Mexican retailers included in Gift Card Mall are iTunes, Cinemex, Mixup, Gandhi, Lo Mejor de Mexico, Smartbox, Starbucks, California Pizza Kitchen, Chili’s, Experimenta, Bueno, todito Card, Saludo, Hablando Derecho, 10 en Tareas, Xbox Live, todito Cash and Paysafe card.

According to Mercator’s 2010 Global Prepaid Card Market Ranking, Mexico ranks sixth in the world in terms of prepaid opportunities. Specialized gift card distributors will now be able to significantly increase their exposure of store gift cards thus increase sales outside of the issuers’ own locations.

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