For the first time, more than half of gift card buyers have also tried egifts, according to our new consumer research. The survey examined gift card use, adoption of and sentiments towards egifts in approximately 2,000 Americans.
Physical gift cards still remain the top gifting choice, but the egift study indicates that retailers can make their gift card programs even more attractive by incorporating a robust egift element. Our shopper data confirms that mobile and digital acceptance has extended to gift cards. Consumers are increasing their overall purchase of gift cards because they now have more control over the format for delivery and the speed of purchase, plus a wide selection of gift cards and egifts.
Additional key findings from our survey revealed: