Prepaid card distributor Blackhawk Network Holdings Inc. announced that it has acquired NimbleCommerce, a company that does digital promotion distribution.
“The NimbleCommerce offer network is an exciting compliment to the Blackhawk Network ecommerce portfolio,” said Talbott Roche, Blackhawk Network president. “NimbleCommerce will add to our existing offerings by providing merchants and retailers with more online distribution capabilities for gift cards and egifts, and will also provide consumers with additional prepaid brands and offers.”
The deal adds to Blackhawk’s incentives and promotions business. It has made a number of acquisitions over the past few years that have diversified its business beyond the direct to consumer card mall business. This purchase will give it more tools for digital distribution and promotion, which will become increasingly important in a world where more shopping happens online.
Overview by Ben Jackson, Director, Prepaid Advisory Service at Mercator Advisory Group
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