Blackhawk Network Europe Grows Partnership With Argos

by Mercator Advisory Group 0

Major players in the maturing US prepaid card market continue to expand overseas to leverage their infrastructure, investment, and knowhow in the US market. Major prepaid card distributor Blackhawk Network announced that it is expanding its distribution partnership with UK retail chain Argos.

During Christmas 2010, 460 Argos stores began featuring Gift Card Mall and its retailer partner cards, including iTunes, Next, Debenhams, WHSmith and Runescape.

Due to the significant success, Argos has expanded the program into over 200 more UK stores and will be launching 39 stores in Ireland during Spring 2011. Additional cards joining Argos’ Gift Card Mall include Pizza Express, the digital content card IMVU, and three further iTunes products.

The UK is one of the largest market for global prepaid cards and one of the most developed in Europe.

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