Banks Use Mobile Banking to Increase Loyalty, but Risks Remain

by Mercator Advisory Group 0

A recent poll of 50 U.K. CIOs conducted by Fujitsu, indicates that mobile banking is on the minds of the country’s banking exectuvies. Half of respondents believe mobile banking technology is already important to consumers and 71% expect it to be important by 2015 according to the survey. Executives are finding that mobile banking is a driver of customer loyalty and satisfaction.

Anthony Duffy, director, retail banking, Fujitsu UK & Ireland, says: “The reputational crisis that the financial services industry has been through has tested customer loyalty. Mobile banking offers a growing route to customer acquisition and to enhance satisfaction.”

Two issues likely to hinder the implementation of a mobile banking strategy are investment costs and risk, according to the survey.

Read full article here:
http://www.finextra.com/News/Fullsto…wsitemid=24156