Bancassurers leverage blockchain to further penetrate insurance in APAC, says GlobalData

by PaymentsJournal 0

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The open architecture integration model supported by regulators in China, Hong Kong and India, among others, in a push for open banking, has empowered bancassurers to seek new technologies, such as Blockchain and APIs, to further penetrate insurance according to leading data and analytics company GlobalData

Ever since bancassurance emerged for the first time in Europe in 1970, it has not developed consistently across different markets, this is due to several challenges such as regulations, failing to adapt to shifting customer expectation, complex operating and technology models of banks and insurers and ultimately, most partnerships end up unravelling. 

Yet bancassurance has enjoyed a growth spurt in Asia, thanks to the relaxation of regulations, macro-economic factors, increasing affluence and fuelling innovation. Towards the end of 2017, China Construction Bank (CCB) and AIA in Hong Kong announced blockchain-based solutions to streamline and enhance their bancassurance processes and improve customer experience.

Ruby Ghunia, Lead Analyst of Digital Insurance at GlobalData, says: “Blockchain appears to be the answer to past failures by providing fraction-free operations, transparency and security not only between the bank and customers but also with their insurance partners.”

“If anything, real-time data, knowledge sharing and customer analytics will increase partners’ understanding of customers, enabling more tailored offerings and faster services.”

CCB, for instance, has tapped IBM Blockchain to achieve the above-mentioned benefits, leveraging Linux Hyper ledger fabric, which is designed to support the interaction of a range of multi-heterogamous components and systems among banks, insurers and other parties.

Beyond achieving operational efficiency and establishing trust, banks can expand their strategies by leveraging blockchain to facilitate the integration of InsurTechs for further portfolio innovation. 

A notable example of a first mover in relation to InsurTechs is Deutsche Bank, which partnered with Friendsurance- – a digital broker – to complement their banking service, thereby offering customers a wide range of product and service choices.

Ghunia concludes: “However, this poses a potential threat, as banks began to bypass insurance incumbents for bancassurance innovation.”