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Gyft, a company that lets smartphone users buy, store, send, and redeem gift cards with a mobile application has released its APIs to help developers use gift cards in their apps.

From TechCrunch:

Gyft, the TechCrunch Disrupt SF 2012 finalist working to bring the plastic gift card industry to mobile, is today announcing the general availability of its APIs, which allow developers to integrate Gyft into websites, apps, or other services. However, as Gyft co-founder and CEO Vinny Lingham explains, the primary focus is on mobile app developers – a group that’s interested in offering gift cards as rewards within their mobile games.

The ability to integrate gift cards as rewards could make some games more appealing. However, merchants will need to be on alert as to how their brands are used and where their cards are showing up.

Click here to read more from TechCrunch.

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