The latest in a series of surveys trying to gauge consumer perceptions of Apple Pay, this one by 451 research, reports that 45 percent of respondents plan to use Apple Pay while only 28 percent preferred PayPal. The other interesting tidbit from the survey noted by Mobile Commerce Daily:
“In other key findings, respondents interested in buying an Apple Watch were twice as likely (54 percent) as all other smartphone owners to say they would use mobile payment apps (29 percent very likely and 25 percent somewhat likely).”
This is in line with the argument I make in my latest research note ‘Apple Pay at Six Months: A Medium Term Outlook’ where I argue that Apple Pay’s success cannot be judged based on how many iPhone users have used it to complete a payment at the point of sale since its release. What’s more interesting is how Apple Pay will streamline the in-app payment experience, accelerating the transition of e-commerce to being primarily mobile initiated. In a mobile-first world, merchants will no doubt be thinking about how to create immersive experience in their brick-and-mortar stores that leverage mobile and, soon, wearables in a big way. Apple Pay is a key piece of this puzzle, though it’s not immediately obvious from the results of the surveys we have seen on adoption rates thus far.
Overview by Nikhil Joesph, Analyst, Emerging Technologies Advisory Service at Mercator Advisory Group
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