Another Premium Credit Card: Just in Time or Day Late and Dollar Short

by Brian Riley 0

Close-up picture two credit cards with numbers

Barclaycard just announced the launch of the Barclays Arrival Premier World Elite Mastercard, aimed at the high-end traveler.   It competes against the good old Chase Sapphire Reserve and the rest which we covered in our research last year on the sustainability of high-cost rewards.  Is timing good, as first-year attrition rates become the focus of last year’s flurry?  We will have to see but the features look good.

  • Earn up to 25,000 loyalty bonus miles each cardmembership year,

  • Earn Unlimited 2X miles

  • Annual Fee: $150

We like the recurring bonus. All programs we looked at last year assumed you could front load bonuses and expect the cardholder to stay forever.  Not in this world; cardholders remember you until the next big offer comes.  If you want to keep them, you need a good carrot. 25,000 works for me.

The business head, Rachana Bhatt, a former Chase executive, says the concept was to reward loyalty, as opposed to a one time, large bonus.  That makes good sense.

Overview by Brian Riley, Director, Credit Advisory Service at Mercator Advisory Group

Read the quoted story here

Featured Content