American Express Wednesday launched its first contactless prepaid card in Singapore through a partnership with local public transit card operator EZ-Link.
The new card, called the EZ-Link Imagine American Express prepaid card (Imagine card), was available for application immediately and will be distributed through Transit Link offices starting from Nov. 1.
At the launch of the EZ-Link Imagine American Express prepaid card (Imagine card) here Wednesday, Kula Kulendran, executive vice president and head of global network services for Japan, Asia-Pacific and Australia at American Express International, said it decided on Singapore because of the government’s push in contactless payment technology. Its strong ties with the locally-based EZ-Link also played a part, he added.
Singapore’s government has been actively pushing for contactless payments. It has facilitated the development of an interoperable NFC payment platform, which went live in August.
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