AMEX’s interest in small business owners is affirmed once more with its iPhone app for its American Express Open forum social networking site. The small business-oriented site now fits in the pocket or purse.
“A typical day for a modern small business owner is spent on the go,” says Scott Roen, vice president at American Express Open. “Entrepreneurs are always in need of tools and resources that can help them thrive anywhere, anytime. With the new Open Forum mobile platform, business owners have access to expert ideas and insights needed to get the job done – whether they’re in the office, on the road, or at home.”
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