American Express OPEN Launches Business Site on Yahoo

by Mercator Advisory Group 0

Leveraging its substantial OPEN Forum small business networking content from its own website, American Express is providing content to Yahoo’s small business site through a Business Solutions microsite.

The site will feature American Express OPEN content, and serve as a portal into the American Express OPEN Forum, the service’s small-business online community.

Business Solutions also will provide access to American Express OPEN products.

It will be interesting to note if small business participating in the OPEN Forum will in turn gain more web exposure through this new site, potentially adding marketing value to participating businesses.

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