American Express, Helps Young Adults Take Charge of Their Personal Finances with the Launch of an Innovative Digital Platform

by Mercator Advisory Group 0

AMEX is joining other innovators with a new site designed to provide financial information to young adults frequently characterized as the internet generation.

American Express (NYSE: AXP) has launched Currency (

an innovative, new online service where young adults can get fun, fresh advice on managing their personal finances. Created in partnership with Federated Media, Currency offers tips and suggestions on saving and spending, and allows visitors to the site to share their new knowledge on social networks and through a newly launched iPhone app: “Social Currency.”

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