When someone in the payments industry hears the name Amazon.com, we typically don’t think “payments company.”
It’s even rarer to associate Amazon with the phrase “terminal manufacturer.”
But that’s what came to mind when we read
this item today (in context of a Mercator Advisory Group recently released report on next generation payment devices).
Citing sources with direct knowledge, it reported that Amazon’s division Lab 126 – the division which designed Kindle – is attempting to design new hardware which can carry Amazon’s content, which includes music, movies and digital books.
The current strategy to weave hardware products around its content comes after a host of companies entered the digital content market. Thus with less differentiation available in the product being offered it’s a logical move by Amazon to design new products to differentiate it in the realm of the delivery of products.
View Blog Post on this Item By David Fish, Sr. Analyst, Mercator Advisory Group