Amazon Payments Launches New Streamlined Customer Experience for Checkout by Amazon

by Mercator Advisory Group 0

Registered ISO and online wallet provider, Amazon.com, today announced the next generation of Checkout by Amazon (CBA) that enables Amazon.com account holders to make purchases on a merchant’s site using their Amazon.com account credentials – without leaving the merchant’s site. Much like Google Checkout and various other ecommerce wallet products, Checkout by Amazon now allows online shoppers to pay third-party merchants directly using their Amazon payment credentials without being redirected outside the merchant’s domain.

In the past when using alternative payments solutions, consumers would leave a merchant’s site right after clicking the checkout button, a confusing process known as redirection. “These enhancements to Checkout by Amazon reflect the feedback we’ve received from merchants who want to offer Amazon.com customers the convenience of using their account information with a more streamlined buying experience,” said Baris Cetinok, General Manager of Amazon Payments.

Read article here: http://www.forbes.com/feeds/businesswire/2010/09/09/businesswire145060274.html