A: Walmart
B: Amazon
C: Target
This episode of Truth In Data Provided by Mercator Advisory Group’s report – The Merchant Experience
About the report
Mercator Advisory Group’s latest Primary Data report, The Merchant Experience, is based on the company’s new consumer survey, Customer Merchant Experience Survey. The online survey of 3,002 U.S. adult consumers, which was conducted in February 2018, explores consumers’ merchant experiences as they shop in-store, online, and via mixed channels. The survey was designed with the goal of defining and highlighting consumer expectations for optimal experiences with merchants. Three content areas will be explored in a series of three reports:
- The Merchant Experience
- Payments, ATMs and Prepaid: How Payments Align with Experience
- Shopping Behavior, Channel Usage, and Loyalty: How Behavior Aligns with Experience
