Smart Phone Owners Would Prefer a Single Loyalty Management App Covering Multiple Merchants
Source: Mercator Advisory Group
Smart phone owners who expressed interest in replacing their loyalty cards with an app were asked their opinion on what kind of application they’d be most interested in: a single-service app covering multiple merchants or a separate app from each of multiple merchants (Figure 4). By a slight edge, consumers who owned smart phones indicated they preferred the single-service model. For more information about this particular report, please visit Mercator Advisory Group's Debit Service here.
